by Holly Buchanan
Wow - I just checked the stats on thesoccermommyth.com and we had a million visitors today! We sold more books than John Grisham! And Ben and Jerry’s just put out a new brand of Chunky Monkey that tastes just like the old brand, but has no fat or calories! Mmmmm….it’s so good.
Holly - […]

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By Tom Polanski, Vice President/Co-founder, eBrand Media & eBrand Interactive
I spent part of the afternoon in our library and came across an article, based on PEW studies, regarding differences in the way that gender searches. All of it is pretty obvious. It’s not rocket science. Gender traits, many of them seemingly stereotypical, carry over to the […]

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Last night I went to a book launch party for Groundswell: Winning in a World Transformed by Social Technologies written by two Forrester vets - Charlene Li and Josh Bernoff.
The book aims to help companies market to people using online social technologies: blogs, social networking sites, YouTube, podcasts etc. etc.

Like the […]

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by Fara Warner
Earlier this month, I had the opportunity to hear Meg Whitman, the outgoing chief executive officer of eBay, speak to a small group of women business and community leaders at The Henry Ford, a museum that includes many of the major inventions and innovations of the 19th and 20th centuries.
As Whitman discussed the […]

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Mars and Venus lives on in the e-shopping experience. Check-out these 5 insights to male and female online shopping behavior.
1. Men Seek and Destroy, Women Gather information and Save Time
True to their hunting heritage, men shop to kill. In studies guys talk of deals being sought and […]

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A few days ago the topic of “mommy blogs” came up in conversation. I first became aware of moms writing blogs when my daughter was home with her first baby. Mommy blogs weren’t a feature of motherhood when my children were young, but I remembered the impact of being transported from a busy professional life […]

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Happy Holidays to all our readers and writers. While we won’t be disappearing over the holidays, we will be taking it a bit easier while also gearing up for an exciting New Year. I would like to thank everyone who contributed to eBrandMarketing since its inception for some really really great original posts, […]

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At the end of a recent interview with me (reg. required), an AdWeek editor pointed out the obvious: that my goal as a marketing to women writer/expert seemed to be to make the topic obsolete. And, I admit – she was right. That perfectly describes my work of seven plus years, despite how […]

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Thank you Holly! for bringing these video’s to our attention - they are poignant testimonials to how many advertisers are not connecting with their young female audiences. Holly Buchanen writes on her blog - Marketing to Women Online - about Flip-it:
Flip It is the brain child of Heidi Dangelmaier and the team at 3iying. I’ve […]

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“The consumer isn’t a moron, she’s your wife.” (David Ogilvy)
More than 70% of moms believe that marketers aren’t speaking to their needs. Remember that quote about not knowing which part of your marketing dollars ‘don’t work’? Well, I’d venture a guess that it’s the part that doesn’t speak to your audience. Further, […]

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