The latest buzzword in marketing is Engagement . Progressive marketers aim to engaging their customers, in user-advertiser interaction. These activities include commenting, sharing on a social network, playing a video, even clicking on a banner. Does it work? Traffic is great. But many people question whether engagement marketing has an ROI. On the one hand […]
Entries Tagged as 'Viral Marketing'
May 27th, 2008
All the Cool Marketers are Selling Engagement
Categories: Advertising, Viral Marketing | Posted by Michelle Madhok | Comments »
April 30th, 2008
The ConsumHERist - Free Advertising
by Delia Passi
Women are natural communicators. Put a bunch of us together, and almost all of us will have something to add to the conversation. We have opinions, and we like to share them.
This tendency to communicate with each other is probably based on our primitive instincts. I recently heard that women were […]
Categories: Advertising, Marketing to Women, Viral Marketing | Posted by Delia Passi | Comments »
April 8th, 2008
The Voice of the Interactive Customer
by Dr. Mary Lou Roberts
Marketers know the importance of understanding their customers—listening to the “voice of the customer.” It’s even more crucial in the era of always-on communications and customer-generated content to be constantly in tune with what’s being said about brands wherever and whenever customers congregate.
The term “voice of the customer” was originally associated […]
Categories: User Generated Content, Viral Marketing | Posted by Dr. Mary Lou Roberts | Comments »
March 23rd, 2008
Influence Marketing? Vertical Networks’ Opportunity, Recession Marketing Jitters
Holidays - albeit short ones - are good times to catch up on your reading - and if you did not, well, I did it for you and found a couple good reads you might enjoy.
1. A really good string of discussions (studies, articles & commentaries) on the myths and realities of viral marketing […]
Categories: Distributed Media, Viral Marketing | Posted by Penelope Stockinger | Comments »
January 25th, 2008
Strategizing for Engagement in Social Media
by Dr. Mary Lou Roberts
The siren song of social media is that it’s really easy to do. An individual or a company can set up a MySpace or Facebook page, establish a presence in Second Life, or start a blog, to name only a few of the possibilities. The danger lies in entering the world […]
Categories: Contests and Promotions, Micro-sites, Social Media, Trendspotting, User Generated Content, Viral Marketing | Posted by Dr. Mary Lou Roberts | Comments »
December 14th, 2007
4 Million Dollar Promotional Coup?
Well, as usual I am kind of late with my holiday shopping so, I hop on Amazon (if Amazon were a place I would live there - anecdotal testament to the continued existence of brick-and-mortar booksellers)…. Apparently Amazon has purchased one of seven copies of J.K. Rowling’s, The Tales of Beedle the Bard at […]
Categories: Viral Marketing | Posted by Penelope Stockinger | Comments »
Delia Passi
Ellen Butler
