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Entries Tagged as 'TV 3.0'

December 20th, 2007

Around the Net: Top Ten Marketing Ideas for 2008, Advertising During Recession

Here is a list of Top 10 Ideas for marketers to consider, from Chief Marketer (plus one from me).

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Categories: Advertising, Branded Entertainment, Branding, Green Marketing, Ingame Advertising, Mobile Marketing, Social Media, TV 3.0 |  Posted by Penelope Stockinger  | 2 Comments »

November 16th, 2007

Is Video the New TV?

From the beginning of the television era marketers have considered it the ultimate brand-building medium. Its tremendous reach coupled with the ability to deliver stunning visual imagery in the context of a compelling message (when we could find one) created awareness and built brands. An article in today’s WSJ Online points out that demand for […]

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Categories: New Media, TV 3.0, User Generated Content |  Posted by Dr. Mary Lou Roberts  | 1 Comment »