Learn about trend watching plus who are Twisted Traditonalists and what kind of impact they will have on future generations with Nancy Robinson, VP Consumer Strategist of Iconoculture
 
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Next Tuesday - Holly Buchanan talks to Maria about the Soccer Mom Myth - don’t miss!

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by Arthur Ceria - CEO - CreativeFeed
What If?
“What if…” is a column that gives brands and ad agencies a weekly heads-up on the next big technologies and ideas in the digital marketing space and provides competitive edge ideas to enable CEOs, brands and agencies to leverage these emerging technologies.
This week’s featured Startup: Snaptell - Making […]

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by Dr. Mary Lou Roberts
Marketers know the importance of understanding their customers—listening to the “voice of the customer.” It’s even more crucial in the era of always-on communications and customer-generated content to be constantly in tune with what’s being said about brands wherever and whenever customers congregate.
The term “voice of the customer” was originally associated […]

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by Dr. Mary Lou Roberts
The siren song of social media is that it’s really easy to do. An individual or a company can set up a MySpace or Facebook page, establish a presence in Second Life, or start a blog, to name only a few of the possibilities. The danger lies in entering the world […]

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To those of our readers who read my posts - I try to sneak some posts in between our fabulous writers - you know I am big on practical “how-to-lists”, “top-10 lists” and just interesting tid-bits of information - as I believe these sound-bites resonate with busy marketing professionals for their day-to-day work. In […]

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In Deloitte’s second “State of Media Democracy” survey, the younger generations of Americans - not surprisingly - are leading the way in embracing new technologies and creating a trickle up effect where older generations are learning from the younger ones.

Fielded by independent research firm the Harrison Group in late October, this latest online survey […]

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Maybe I’m a selfish person.
I don’t spend a great deal of time - aside from my own sites – writing product reviews. In fact I barely write reviews myself anymore and instead pay 40 freelancers for their poetic opinions on consumer goods.
I do ask questions on Trip Advisor, Chow and at one point of […]

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Do you rely on product reviews when you research or purchase on the web? When I ask that question, I usually get a large proportion of positive responses. I was pleased to see a study that confirmed my anecdotal evidence.

 
PowerReviews and the etailing group recently conducted a study that was reported on Marketing Charts. Customers […]

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It is true today that a great deal of the content we all consume comes to us and not the other way around. With the rapid growth of social media, widgets and other types of content sharing comunitites and tools, its getting harder and harder to drive traffic to branded sites, and this includes […]

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In Should Marketers Stop Talking About Advertising, our own Mary Lou Roberts in her DIY Marketing blog draws factful conclusions from several recent studies regarding the persistent migration of marketing spending away from more traditional media and towards interactive & social media in particular “emerging channels” which include blogs, social networks, advergaming and beyond. […]

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