I must confess, until my lease expired two weeks ago, I drove a Mercedes SUV. The big one. I called him Doug (the license tag assigned to me was DUG 487, thus the nickname). Doug and I had a fairly good relationship, as far as cars and I go. His […]
Entries Tagged as 'Uncategorized'
July 18th, 2008
Real You: “Ladies” you can ride, look pretty, but you cannot drive
Categories: Advertising, Uncategorized | Posted by Kaira Sturdivant Rouda | Comments »
July 15th, 2008
Trend Watching - Live 3p Est
Learn about trend watching plus who are Twisted Traditonalists and what kind of impact they will have on future generations with Nancy Robinson, VP Consumer Strategist of Iconoculture
Click to Listen Now
Next Tuesday - Holly Buchanan talks to Maria about the Soccer Mom Myth - don’t miss!
Categories: Marketing to Women, Selling to women, Uncategorized, User Generated Content | Posted by Maria Reitan | Comments »
July 11th, 2008
Real You: Resonating after the sale
I spent five fabulous days at the Miraval Resort and Spa in Tucson, Arizona. The resort tagline: Life in balance. My excitement about going to said desert resort in the middle of July: mixed. My husband’s feelings: dread. Clearly we weren’t in the right frame of mind for a peaceful, balanced experience.
Even though Miraval sent […]
Categories: Marketing to Women, Uncategorized | Posted by Kaira Sturdivant Rouda | Comments »
July 4th, 2008
Happy 4th of July!
Categories: Uncategorized | Posted by Penelope Stockinger | Comments »
June 26th, 2008
Real You: My new toothbrush scrambled my brain…
Or, maybe it’s just summer. I’m not sure. Here’s my theory for proving the electric toothbrush may be at fault.
1. I just started using it, three days ago.
2. My children - who are teenagers - talked me into said toothbrush, as I packed them for camp in Maine. I just dropped them off, two days […]
Categories: Marketing to Moms, Marketing to Women, Uncategorized | Posted by Kaira Sturdivant Rouda | Comments »
June 25th, 2008
What Do You Want To Know About Marketing To Women Online
by Holly Buchanan
I never used to be popular at parties. I mean, I dressed up, I was pleasant, I’m a good conversationalist. (OK, there was that one time that I tripped and splattered a whole glass of pinot noir on the hostesses Bichon Frise. Come on - I offered to […]
Categories: Marketing to Women, Uncategorized | Posted by Holly Buchanan | 4 Comments »
June 11th, 2008
Quantum Marketing Theory: Relationships Matter. It’s always about relationships.
by Tom Polanski
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - John Wanamaker
I think we can all agree that the internet is like a giant calculator. Our ability to track is unparalleled and still, money is wasted by advertisers. In this new economic reality, we’re […]
Categories: Agency Relations, Customer Experience Management, Market Research, Uncategorized | Posted by Tom Polanski | Comments »
June 6th, 2008
This Father’s Day Consumers Pinch Pennies
by Robert Pasikoff President of Brand Keys, Inc.
A day born in a daughter’s gratitude for her father, has turned into what’s expected to be an $8 billion dollar retail holiday.
While it’s typical that not quite as much money is spent on fathers as on mothers, this year’s average anticipated spend is down versus last year. […]
Categories: Uncategorized | Posted by Robert Passikoff | Comments »
June 1st, 2008
“Sex & the City- The Movie” - Tired of Being “Good” “A New Depression Era Classic”
by Faith Popcorn
“Sex & the City: The Movie” comes at just the right time for a nation exhausted politically, emotionally and financially - and signals a growing desire to escape that idea-strapped marketers can use to their advantage.
“Sex & the City: The Movie” joins “My Man Godfrey,” “The Women,” and other Depression era classics, by […]
Categories: Trendspotting, Uncategorized | Posted by Faith Popcorn | Comments »
May 14th, 2008
The ConsumHERist - Giving Her the Eye
By Delia Passi
I realize that some women don’t wear makeup, but given the number who do, and the amount of time and money we spend on eye makeup, it would appear we are more than a little interested in getting some attention to our eyes. So why is it that when we are in front […]
Categories: Customer Experience Management, How women shop, Selling to women, Uncategorized | Posted by Delia Passi | Comments »





Delia Passi
Ellen Butler












