by Faith Popcorn
UNMET NEEDS PRIVATE LABEL AND BRAND NAMES CAN MEET

Some consumers are stocking up on sale items, while others prefer to buy a little here, a little there, to make the total bill less painful.
Some consumers are stockpiling food items such as rice, meats, and canned soups, to take advantage of sales and […]

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by Faith Popcorn
“Sex & the City: The Movie” comes at just the right time for a nation exhausted politically, emotionally and financially - and signals a growing desire to escape that idea-strapped marketers can use to their advantage.
“Sex & the City: The Movie” joins “My Man Godfrey,” “The Women,” and other Depression era classics, by […]

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by Faith Popcorn
Surveying the 2008 Valentine’s Day scene, the plethora of personalization options available stands out. It seems that anything “off the peg” will simply not cut it this year.
We’re seeing everything from help with customizing love notes, courtesy of www.mydearvalentine.com, which also offers a love meter to quickly measure compatibility, like eHarmony […]

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by Dr. Mary Lou Roberts
The siren song of social media is that it’s really easy to do. An individual or a company can set up a MySpace or Facebook page, establish a presence in Second Life, or start a blog, to name only a few of the possibilities. The danger lies in entering the world […]

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To those of our readers who read my posts - I try to sneak some posts in between our fabulous writers - you know I am big on practical “how-to-lists”, “top-10 lists” and just interesting tid-bits of information - as I believe these sound-bites resonate with busy marketing professionals for their day-to-day work. In […]

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The woman who brought us the metrosexual man, domestic divas, globesity, fortification and wiggers (white kids who want to be black) - Marian Salzman - the world’s no. 1 Trendspotter and CMO at JWT Worldwide, is back for the third year along with Ann Mack, Director of Trendspotting at JWT, with their fascinating annual forecasts […]

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