Author and Marketing Consultant Holly Buchanan discusses how companies should better understand their target demographic when marketing their products and services to Women, plus learn about her book The Soccer Mom Myth.
Hear the Podcast HERE
Read Holly’s posts on our blog

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Learn about trend watching plus who are Twisted Traditonalists and what kind of impact they will have on future generations with Nancy Robinson, VP Consumer Strategist of Iconoculture
 
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Next Tuesday - Holly Buchanan talks to Maria about the Soccer Mom Myth - don’t miss!

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Tune in Live every Tuesday 3:00 PM EST - right here!
Purse Strings, with Maria Reitan, of Carmichael Lynch Spong, is a program focused on marketing to women.

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That’s the question I was recently asked by a reader. The answer is, No. No one wants to be “marketed to.” I suspect that’s even more true with women. Why? In some categories, up to 80% of women say advertising does not speak to them.
Another reason […]

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I spent five fabulous days at the Miraval Resort and Spa in Tucson, Arizona. The resort tagline: Life in balance. My excitement about going to said desert resort in the middle of July: mixed. My husband’s feelings: dread. Clearly we weren’t in the right frame of mind for a peaceful, balanced experience.
Even though Miraval sent […]

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by Andrea Learned
As is my routine, a combination of things I’ve read or heard lately have brought me to today’s topic: how to prepare your marketing brain to more effectively reach women. The foundation of this brain training is pretty similar to what you’d undergo to learn any other new-to-you topic: 1) open-mindedness, and 2) […]

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By Tom Polanski, Vice President/Co-founder, eBrand Media & eBrand Interactive
I spent part of the afternoon in our library and came across an article, based on PEW studies, regarding differences in the way that gender searches. All of it is pretty obvious. It’s not rocket science. Gender traits, many of them seemingly stereotypical, carry over to the […]

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Or, maybe it’s just summer. I’m not sure. Here’s my theory for proving the electric toothbrush may be at fault.
1. I just started using it, three days ago.
2. My children - who are teenagers - talked me into said toothbrush, as I packed them for camp in Maine. I just dropped them off, two days […]

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by Holly Buchanan
I never used to be popular at parties. I mean, I dressed up, I was pleasant, I’m a good conversationalist. (OK, there was that one time that I tripped and splattered a whole glass of pinot noir on the hostesses Bichon Frise. Come on - I offered to […]

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by Andrea Learned
What might explain why so many brands still don’t seem to understand the women in their markets? While we are clearly seeing big-ticket ad-campaigns in print and television, and the occasional micro-site more reflective of today’s feminine perspective, disconnects still abound. It may LOOK like brands are trying to reach […]

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