In Deloitte’s second “State of Media Democracy” survey, the younger generations of Americans - not surprisingly - are leading the way in embracing new technologies and creating a trickle up effect where older generations are learning from the younger ones.
Fielded by independent research firm the Harrison Group in late October, this latest online survey […]
Categories: Advertising, Market Research, Metrics, Mobile Marketing, New Media, Social Media, Teen Talk, User Generated Content | Posted by Penelope Stockinger | Comments »
Thank you Holly! for bringing these video’s to our attention - they are poignant testimonials to how many advertisers are not connecting with their young female audiences. Holly Buchanen writes on her blog - Marketing to Women Online - about Flip-it:
Flip It is the brain child of Heidi Dangelmaier and the team at 3iying. I’ve […]
Categories: Advertising, Marketing to Women, Teen Talk, Women and the Web | Posted by Penelope Stockinger | Comments »
I recently spoke with Gen Y expert Barbara Bylenga of Outlaw Consulting about her research related to the women born between 1979 and 1997 (currently ages 10 through 28). For perspective, Gen Y is the largest – and in the years to come – the most powerful segment of our population at 80 million strong. […]
Categories: Marketing to Women, Teen Talk | Posted by Ellen Butler | Comments »
Ok, I just had to LOL when I saw this from a few days ago, posted by Alison Byrne Fields in her We’ll Know When We Get There blog. Alison credits “the greats minds at threebillion” for the original post, so here goes.
Categories: Teen Talk | Posted by Penelope Stockinger | Comments »
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Categories: Agency Relations, Branded Entertainment, Campaign Integration, Distributed Media, Market Research, Marketing to Women, Mobile Marketing, New Media, Social Media, Success Stories, Teen Talk | Posted by Penelope Stockinger | Comments »
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