By now most marketers have heard of widgets - of course not the term used in B-School to stand for the hypothetical product of a hypothetical company, but the little mini web-apps downloaded to the desktop or transported to personal web pages, blogs or social networking profiles. Once the domain of garage programmers, […]
Entries Tagged as 'Sponsorships'
December 16th, 2007
Keeping Widgets Relevant
Categories: Branding, Sponsorships | Posted by Penelope Stockinger | 1 Comment »
November 13th, 2007
Olympic Hopes
Well, by the time you read this, there will be less than 300 days to the biggest sporting event in Asia’s history. I know what you’re thinking – wasn’t the World Cup just four years ago? Wasn’t it the SEA Games recently? No, there really only is one thing that has inspired […]
Categories: Sponsorships | Posted by Greg Paull | Comments »
Delia Passi
Ellen Butler
