Girl meets business owner.
Business owner sells product or service to girl.
Girl leaves business owner.
Girl and business owner live satisfied ever after.
It’s not the stuff of dreams, is it? It wouldn’t even make a good story. It happens every day. Yawn. So what is it missing? How about a chase? Girl […]

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Learn about trend watching plus who are Twisted Traditonalists and what kind of impact they will have on future generations with Nancy Robinson, VP Consumer Strategist of Iconoculture
 
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Next Tuesday - Holly Buchanan talks to Maria about the Soccer Mom Myth - don’t miss!

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By, Delia Passi
Sometimes when I broach the subject of taking a different approach when selling to women, I get concerned responses as if I’m trying to upset the order of things. After all, haven’t women struggled for decades (some would say centuries) to correct the imbalances in the treatment of women?
I’m as much […]

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By Tom Polanski, Vice President/Co-founder, eBrand Media & eBrand Interactive
I spent part of the afternoon in our library and came across an article, based on PEW studies, regarding differences in the way that gender searches. All of it is pretty obvious. It’s not rocket science. Gender traits, many of them seemingly stereotypical, carry over to the […]

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By, Delia Passi
In almost any office occupied by a woman, you’ll find some indisputable evidence that a woman uses the space. Sometimes it’s a plant or decoration she’s brought in to personalize her space. Frequently it’s a photo or two or ten of friends and family. Sometimes it’s a photo of Brad […]

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By, Delia Passi
I recently had the occasion to visit a local tire dealer to buy a new set of tires. The counter person was pleasant enough, the price was reasonable, and once I paid they set about working on installing my tires. It was going to take the better part of an hour […]

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By, Delia Passi
When women and men go into a store, they have different ideas of what it takes to make them a satisfied customer – very different ideas. Men are focused pretty much on one thing, getting in and out in the least amount of time with the product they came for. Men […]

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By Delia Passi
Whenever I talk to the mainly male audiences that take my Selling to Women courses, I offer one very important bit of advice. Actually I offer a lot of very important advice, since men are so often clueless to the idiosyncrasies of communicating with women. And to be honest, women […]

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By Delia Passi
I often speak to rooms full of men with few women present, and also often speak to rooms full of women with few men present. Aside from the obvious differences of colorful clothing, scent, and overall appearance, there is another more subtle difference in motion. If I were to have all […]

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by Andrea Learned
We’ve all got them.  Whether you are male or female, you have the ability to tap into your feminine brain traits to better understand a woman’s buying mind.  You just may be out of practice. 
After a month of speaking to several traditionally male-dominated industry audiences and a day at the M2W Conference in […]

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