Girl meets business owner.
Business owner sells product or service to girl.
Girl leaves business owner.
Girl and business owner live satisfied ever after.
It’s not the stuff of dreams, is it? It wouldn’t even make a good story. It happens every day. Yawn. So what is it missing? How about a chase? Girl […]

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by Tom Polanski

eBrand Media has several e-tailers who sell high priced items through their websites. It occurred to me the other day that there is one feature that really could benefit to our clients that is missing from the tens of thousands of sites we’ve visited; a “Start Negotiating” button placed under the “Buy […]

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By, Delia Passi
Sometimes when I broach the subject of taking a different approach when selling to women, I get concerned responses as if I’m trying to upset the order of things. After all, haven’t women struggled for decades (some would say centuries) to correct the imbalances in the treatment of women?
I’m as much […]

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By, Delia Passi
In almost any office occupied by a woman, you’ll find some indisputable evidence that a woman uses the space. Sometimes it’s a plant or decoration she’s brought in to personalize her space. Frequently it’s a photo or two or ten of friends and family. Sometimes it’s a photo of Brad […]

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by Tom Polanski
Recently, I came across some information about pricing. Researchers at Cornell University believe you’re better off pricing your products with an odd number than with an even number (for example, $39.71 vs. $40.00).
The researchers found that odd numbers cause buyers momentary confusion. Confused, people fall back on associations. And people associate odd numbers […]

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Deep in the jungle of discount shopping at Filene’s Basement in NYC last week  I did some subversive shopping. A deeply discounted Catherine Malandrino black top boasted savings of more than 60% it was down to $60, but was that the lowest it would go?  I whipped out the blackberry and fired up Bonfire Media’s eBay […]

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by Faith Popcorn
We’re hard-pressed to see how anyone was surprised by the worst holiday retail season in five years. There are very real, palpable economic woes that would have the most eager consumers sitting on their wallets. Then there is the overall mood -the war drags on, we aren’t excited by any of the […]

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