by Holly Buchanan
Wow - I just checked the stats on thesoccermommyth.com and we had a million visitors today! We sold more books than John Grisham! And Ben and Jerry’s just put out a new brand of Chunky Monkey that tastes just like the old brand, but has no fat or calories! Mmmmm….it’s so good.
Holly - […]

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I don’t know about you but I’m excited about 2008. Despite downbeat messages in the media I want you to focus on the fact that even though, as a whole, online holiday spending missed projections, there were individual days that showed dramatic increases over the same dates a year earlier. For example, according to ComScore, […]

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I have an email mailing list of just over 30K people. Every week before I hit send I’m faced with the conundrum – are my readers in the mood to receive this newsletter now?
One instance of email overload and they hit the unsubscribe button or – horrors – the spam button causing all ISPs to […]

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Consumer packaged goods brand sites attracted a total of 66.4 million U.S. visitors, an increase of 10 percent versus the same period last year, - republished here from a recently released comScore, Inc. study. All of the top ten positions were taken by food or beverage brands. The average visitor made 3.9 visits to […]

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For all of you who have had your fill of holiday turkey and are back to pondering the optimization of your online presence, I discovered a mention on Seth Godin’s blog of this summary of take-aways from Eye Tracking research written by Christina Laun. I love good how-to’s to pick and choose from in optimizing […]

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In Should Marketers Stop Talking About Advertising, our own Mary Lou Roberts in her DIY Marketing blog draws factful conclusions from several recent studies regarding the persistent migration of marketing spending away from more traditional media and towards interactive & social media in particular “emerging channels” which include blogs, social networks, advergaming and beyond. […]

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