By Kaira Sturdivant Rouda
It’s here: the new, the improved—the affordable Apple iPhone. Companies have started to develop applications for the iPhone with a software development chip released by Apple. This will allow you to create programs consumers need and want without the feel of “in your face” advertising.
Do you hear opportunity ringing? I do! If […]

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Currently, there are three times as many mobile-phone subscribers (3.3 billion) as Internet users (1.3 billion) worldwide, but I bet you’re site’s not set-up to reach all those devices.
A couple of weeks after a  survey by Opera showed eBay to be one of the most visited mobile sites,  Cisco released an  E-commerce Study that shows the Mobile Phone […]

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by Arthur Ceria - CEO - CreativeFeed
What If?
“What if…” is a column that gives brands and ad agencies a weekly heads-up on the next big technologies and ideas in the digital marketing space and provides competitive edge ideas to enable CEOs, brands and agencies to leverage these emerging technologies.
This week’s featured Startup: Snaptell - Making […]

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How To Make Proper Use Of Ad Networks, is a nice piece by Cory Treffiletti, written for Media Post warning that most media planners are using ad networks incorrectly and therefore inefficiently. Cory writes there are basically 3 types of network; the general networks - like Valueclick, Tribal Fusion, the behavioral networks - Blue […]

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Deep in the jungle of discount shopping at Filene’s Basement in NYC last week  I did some subversive shopping. A deeply discounted Catherine Malandrino black top boasted savings of more than 60% it was down to $60, but was that the lowest it would go?  I whipped out the blackberry and fired up Bonfire Media’s eBay […]

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In Deloitte’s second “State of Media Democracy” survey, the younger generations of Americans - not surprisingly - are leading the way in embracing new technologies and creating a trickle up effect where older generations are learning from the younger ones.

Fielded by independent research firm the Harrison Group in late October, this latest online survey […]

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Here is a list of Top 10 Ideas for marketers to consider, from Chief Marketer (plus one from me).

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In The LongTail v. the Re-tail, - written for AdvertisingAge (reg required), Al Reis tells of a recent shopping expedition where he drove to three separate retailers looking for 3 separate items (one per retailer) and came home empty handed. In all three cases the items were out of stock. Al, this has […]

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In Should Marketers Stop Talking About Advertising, our own Mary Lou Roberts in her DIY Marketing blog draws factful conclusions from several recent studies regarding the persistent migration of marketing spending away from more traditional media and towards interactive & social media in particular “emerging channels” which include blogs, social networks, advergaming and beyond. […]

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eBrandMarketing is designed to bring our readers highly relevant and usable information — from the most talked about news and events in the marketing, media and advertising arenas, to topics that touch our day- to-day work and help us plan for tomorrow.
There is a lot of great content on the web for marketers – but […]

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