by Dr. Mary Lou Roberts
The siren song of social media is that it’s really easy to do. An individual or a company can set up a MySpace or Facebook page, establish a presence in Second Life, or start a blog, to name only a few of the possibilities. The danger lies in entering the world […]
Entries Tagged as 'Micro-sites'
January 25th, 2008
Strategizing for Engagement in Social Media
Categories: Contests and Promotions, Micro-sites, Social Media, Trendspotting, User Generated Content, Viral Marketing | Posted by Dr. Mary Lou Roberts | Comments »
December 26th, 2007
“High Engagement” Sites of Food, Beverage Brands Top CPG Website Rankings
Consumer packaged goods brand sites attracted a total of 66.4 million U.S. visitors, an increase of 10 percent versus the same period last year, - republished here from a recently released comScore, Inc. study. All of the top ten positions were taken by food or beverage brands. The average visitor made 3.9 visits to […]
Categories: Ingame Advertising, Market Research, Micro-sites, Online Marketing 101, Success Stories | Posted by Penelope Stockinger | Comments »
November 25th, 2007
Fish Where the Fish Are
It is true today that a great deal of the content we all consume comes to us and not the other way around. With the rapid growth of social media, widgets and other types of content sharing comunitites and tools, its getting harder and harder to drive traffic to branded sites, and this includes […]
Categories: Campaign Integration, Micro-sites, Social Media, Success Stories, User Generated Content | Posted by Penelope Stockinger | Comments »
Delia Passi
Ellen Butler
