By Tom Polanski, Vice President/Co-founder, eBrand Media & eBrand Interactive
I spent part of the afternoon in our library and came across an article, based on PEW studies, regarding differences in the way that gender searches. All of it is pretty obvious. It’s not rocket science. Gender traits, many of them seemingly stereotypical, carry over to the […]
Entries Tagged as 'Media Planning & Buying'
July 2nd, 2008
Gender Specific Traits Affect Web Usage, Fact or Fiction?
Categories: How men shop, How women shop, Marketing to Women, Media Planning & Buying, Selling to women, Women and the Web | Posted by Tom Polanski | Comments »
January 3rd, 2008
Guess what Wednesday? You are now the new “IT” day for email newsletter senders.
I have an email mailing list of just over 30K people. Every week before I hit send I’m faced with the conundrum – are my readers in the mood to receive this newsletter now?
One instance of email overload and they hit the unsubscribe button or – horrors – the spam button causing all ISPs to […]
Categories: Market Research, Media Planning & Buying, Online Marketing 101 | Posted by Michelle Madhok | Comments »
December 24th, 2007
Happy Holidays from eBrandMarketing
Happy Holidays to all our readers and writers. While we won’t be disappearing over the holidays, we will be taking it a bit easier while also gearing up for an exciting New Year. I would like to thank everyone who contributed to eBrandMarketing since its inception for some really really great original posts, […]
Categories: Advertising, Distributed Media, Market Research, Marketing to Women, Media Planning & Buying, New Media, Women and the Web | Posted by Penelope Stockinger | Comments »
Delia Passi
Ellen Butler
