Six of the current top-ten Web destinations are social. That’s a whole lot of people who want to talk.
Mark Ghuneim of Wiredset suggests that before embarking upon a social media campaign, companies need to learn to follow the rules of social media, like maintaining authenticity and participating consistently. In talking to well-established brands, he’s […]

Read more »

Trendspotting is tricky – trends can seem ephemeral and tough to grasp onto. But doing it right could mean the difference between a spike in traffic and a dip, between gaining currency with readers as relevant and becoming that forgotten bookmark.
On terra firma, companies are sending employees all over the globe to snap photos […]

Read more »

I arrived late to Twitter. I started tweeting after attending a BlogHer conference in April and noticing EVERYONE had their laptops open and twitter.com up. I set-up my account and started following a few acquaintances and suddenly I was sucked in. I tried to explain to my husband and close friends […]

Read more »

Taking real advantage of the opportunities that social media sites afford means more than that deli.icio.us button at the bottom of a post. At SheFinds and MomFinds, we’re still sifting out the best ways to use these sites to market to women – busy, stylish, connected women in particular – but one thing is clear: […]

Read more »

Last week I attended BlogHer’s Business Conference in NYC. They opened the conference by releasing a study about women’s passion for blogging. BlogHer partnered with Compass Partners to do a social media benchmark study of more than 6,000 women. They surveyed 1,250 female Internet users via a nationally representative panel, and 5,000 visitors to BlogHer’s […]

Read more »

Last night I went to a book launch party for Groundswell: Winning in a World Transformed by Social Technologies written by two Forrester vets - Charlene Li and Josh Bernoff.
The book aims to help companies market to people using online social technologies: blogs, social networking sites, YouTube, podcasts etc. etc.

Like the […]

Read more »

 
by Dr. Mary Lou Roberts
At the OnMedia NYC conference earlier this month there was a panel entitled “Cracking the Online Branding Code.” This video snippet argues for niche social networks as key to reaching people with a predisposition toward your brand. It’s hard to argue with that. People who have identified with an interest-based social […]

Read more »

It’s no surprise we think of Google as the great internet efficiency booster. It’s easy to use and it’s usually right. But try asking Google to help you go shopping online – no dice. Those queries will send you to some random-looking specialty retailers, huge shopping search engines and some social shopping sites. What search […]

Read more »

by Dr. Mary Lou Roberts
The siren song of social media is that it’s really easy to do. An individual or a company can set up a MySpace or Facebook page, establish a presence in Second Life, or start a blog, to name only a few of the possibilities. The danger lies in entering the world […]

Read more »

To those of our readers who read my posts - I try to sneak some posts in between our fabulous writers - you know I am big on practical “how-to-lists”, “top-10 lists” and just interesting tid-bits of information - as I believe these sound-bites resonate with busy marketing professionals for their day-to-day work. In […]

Read more »