by Fara Warrner
When I began traveling to China in the mid-1990s, the only Western-style gyms or fitness centers were found in five-star hotels that catered to business travelers and expatriates. If you did see a Chinese citizen “working out” it was often older people practicing tai chi or other Asian-inspired exercise routines.
A decade later, China […]
Entries Tagged as 'Marketing in China'
April 20th, 2008
China’s Fitness Boom Driven by Women
Categories: Marketing in China, Marketing to Women | Posted by Fara Warner | Comments »
March 24th, 2008
Holding Up Half the Sky: Women Emerge As China’s Core Consumer
by Fara Warner
During my travels in China during the past decade, it has been heartening to see the advancement of women in the country. Access to education and business opportunities are beginning to give Chinese women their rightful place in the country’s economic expansion.
Consider a few facts from a report by Ernst & Young in […]
Categories: Marketing in China, Marketing to Women | Posted by Fara Warner | Comments »
Delia Passi
Ellen Butler
