Luxury Institute Survey Finds Wealthy Americans Flocking to The Web for Luxury Shopping, Search Engines are a Popular First Stop
by Milton Pedraza
Advice from friends or family carries considerable weight in shaping spending decisions, but many wealthy consumers are turning to the Web for much of their education on potential high-end purchases, findings which we have […]
Entries Tagged as 'Luxury Brands'
July 17th, 2008
Googling Luxury
Categories: E-tailing, Luxury Brands | Posted by Milton Pedraza | Comments »
May 26th, 2008
Education Matters, Especially for Women
by Fara Warner
Two weeks ago on May 8, I gave a speech on the global power of the purse at the Marketing to Women conference in Chicago. From what I could tell from questions from the audience, discussions afterward and the applause (thank you), it was a success. But what continues to surprise me are […]
Categories: Luxury Brands, Marketing to Women | Posted by Fara Warner | Comments »
May 13th, 2008
Courting The Wealthy Woman
by Milton Pedraza - CEO The Luxury Institute
She’s educated, employed, and controls the lion’s share of spending in wealthy households.
Nine of ten times she is married, or living with a life partner. Her responsibilities often include working at a high-paying job or running her own business while also caring for a child or a parent […]
Categories: Luxury Brands, Marketing to Women, Selling to women | Posted by Milton Pedraza | Comments »
March 17th, 2008
Slowdown Grinds Into Luxury
by Milton Pedraza
Recession is all but official as luxury retailers’ sales go soft in 2008 along with consumer confidence, jobs, and the housing outlook. Real estate foreclosures are up, prices are down.
Stiff headwinds continue to buffet luxury firms. Neiman Marcus says that comparable sales in February tumbled 7.3 percent from a year ago - the […]
Categories: Luxury Brands | Posted by Milton Pedraza | Comments »
March 6th, 2008
Keeping and Eye on Celebrity Design Collections
by Robert Passikoff
A recent study has shown that many celebrities, i.e., actresses and models have taken to launching their own design ventures, but no big surprise there. With product differentiation more and more difficult to come by, and agents and managers seeking new revenue streams for their clients, what could be more practical? After all, […]
Categories: Branding, Luxury Brands | Posted by Robert Passikoff | Comments »
February 4th, 2008
Luxury Institute’s Guide to Luxury Brand Success in Economic Downturns
by Milton Pedraza
First the story was that luxury was omnipotent and luxury consumers were immune. Even affluents were trading up, they said, and luxury could do no wrong. Now the story is that luxury has lost its luster and even the wealthiest are bailing out.
Reality is that luxury is cyclical, and always has been, as […]
Categories: Luxury Brands | Posted by Milton Pedraza | 1 Comment »
Delia Passi
Ellen Butler
