Girl meets business owner.
Business owner sells product or service to girl.
Girl leaves business owner.
Girl and business owner live satisfied ever after.
It’s not the stuff of dreams, is it? It wouldn’t even make a good story. It happens every day. Yawn. So what is it missing? How about a chase? Girl […]

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In a meeting with our investors from Greenscape Capital last week one of the partners asserted that in the future wearing a non-organic cotton shirt will be as heinous as if he lit up a cigarette mid-meeting. It’s a vision I buy into, but I question how quickly it’s going to happen. Currently […]

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By, Delia Passi
Sometimes when I broach the subject of taking a different approach when selling to women, I get concerned responses as if I’m trying to upset the order of things. After all, haven’t women struggled for decades (some would say centuries) to correct the imbalances in the treatment of women?
I’m as much […]

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By Tom Polanski, Vice President/Co-founder, eBrand Media & eBrand Interactive
I spent part of the afternoon in our library and came across an article, based on PEW studies, regarding differences in the way that gender searches. All of it is pretty obvious. It’s not rocket science. Gender traits, many of them seemingly stereotypical, carry over to the […]

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By, Delia Passi
In almost any office occupied by a woman, you’ll find some indisputable evidence that a woman uses the space. Sometimes it’s a plant or decoration she’s brought in to personalize her space. Frequently it’s a photo or two or ten of friends and family. Sometimes it’s a photo of Brad […]

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By, Delia Passi
I recently had the occasion to visit a local tire dealer to buy a new set of tires. The counter person was pleasant enough, the price was reasonable, and once I paid they set about working on installing my tires. It was going to take the better part of an hour […]

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by Tom Polanski
Recently, I came across some information about pricing. Researchers at Cornell University believe you’re better off pricing your products with an odd number than with an even number (for example, $39.71 vs. $40.00).
The researchers found that odd numbers cause buyers momentary confusion. Confused, people fall back on associations. And people associate odd numbers […]

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By, Delia Passi
When women and men go into a store, they have different ideas of what it takes to make them a satisfied customer – very different ideas. Men are focused pretty much on one thing, getting in and out in the least amount of time with the product they came for. Men […]

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By Delia Passi 
I realize that some women don’t wear makeup, but given the number who do, and the amount of time and money we spend on eye makeup, it would appear we are more than a little interested in getting some attention to our eyes.  So why is it that when we are in front […]

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With nine out of 10 consumers (90%) planning to celebrate Mother’s Day, retailers should have reason to celebrate.Although the average anticipated spend has not increased only $7.00 since 2007, celebrants intend to spend an average of $140.00 on Mom this year. Men intend to spend more than women, reporting an anticipated average “spend” for celebrating […]

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