We’ve been expecting this.
At a BlogHer discussion last weekend, moderator Susan Wagner said one of the three main trends she saw was green beauty. (Another was renewing and recycling clothes.) On SheFinds.com, we’ve been spotlighting “eco-chic.”
And now Wal-Mart is jumping into green fashion, with a traceable jewelry line called Love, Earth. According to the Love, […]

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In a meeting with our investors from Greenscape Capital last week one of the partners asserted that in the future wearing a non-organic cotton shirt will be as heinous as if he lit up a cigarette mid-meeting. It’s a vision I buy into, but I question how quickly it’s going to happen. Currently […]

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by Dr. Mary Lou Roberts
Awhile ago I wrote a series about the “Mommy Ecosystem.” The mommy blogs and communities constitute a vibrant extended community that marketers can monitor and reach through specialized advertising networks. I’ve also recognized that this particular ecosystem is becoming greener.
An article in the Baltimore Sun talks about the steps local parents […]

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by Andrea Learned
I just got back from the local natural grocery store with a bottle of bio-correct bleach, and it made me realize how significantly my personal shopping patterns have changed in the past, say, ten years. While I have long been a vegetable fan, I now take it a bit further, by trying […]

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by Andrea Learned
Women are much more likely to notice initiation and baby steps toward better service and more relevancy. Such things are simply a part of their more holistic buying minds. In relationships, for instance, women really do appreciate the garbage-taking-out and sock-picking-up efforts of their partners. In the consumer market, […]

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by Alan Ruthazer
As companies rush to go green, determining the right approach to creating effective web-based communication that will capture the spirit of environmental conservation becomes crucial to the success of website initiatives.
In recent months SiiTE Interactive, NYC, has developed several websites that help promote green thinking for clients like Lexus, Toyota, Chevy, Oprah, and […]

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Here is a list of Top 10 Ideas for marketers to consider, from Chief Marketer (plus one from me).

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Lee Odden gives us something for the toolbox in Guide to Twitter as a Tool for Marketing and PR, the title says it all.
With Today’s Trends Leave a Woman’s Footprint, in the Huffington Post, our own Andrea Learned talks about the how the trends apparent in today’s marketplace from, “green” to “authenticity,” reflect the reality […]

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