Consumer packaged goods brand sites attracted a total of 66.4 million U.S. visitors, an increase of 10 percent versus the same period last year, - republished here from a recently released comScore, Inc. study. All of the top ten positions were taken by food or beverage brands. The average visitor made 3.9 visits to […]
Entries Tagged as 'Ingame Advertising'
December 26th, 2007
“High Engagement” Sites of Food, Beverage Brands Top CPG Website Rankings
Categories: Ingame Advertising, Market Research, Micro-sites, Online Marketing 101, Success Stories | Posted by Penelope Stockinger | Comments »
December 20th, 2007
Around the Net: Top Ten Marketing Ideas for 2008, Advertising During Recession
Here is a list of Top 10 Ideas for marketers to consider, from Chief Marketer (plus one from me).
Categories: Advertising, Branded Entertainment, Branding, Green Marketing, Ingame Advertising, Mobile Marketing, Social Media, TV 3.0 | Posted by Penelope Stockinger | 2 Comments »
November 17th, 2007
Experiment and Analyze
In Should Marketers Stop Talking About Advertising, our own Mary Lou Roberts in her DIY Marketing blog draws factful conclusions from several recent studies regarding the persistent migration of marketing spending away from more traditional media and towards interactive & social media in particular “emerging channels” which include blogs, social networks, advergaming and beyond. […]
Categories: Agency Relations, Ingame Advertising, Metrics, Mobile Marketing, New Media, Online Marketing 101, User Generated Content | Posted by Penelope Stockinger | 1 Comment »
Delia Passi
Ellen Butler
