by Faith Popcorn
UNMET NEEDS PRIVATE LABEL AND BRAND NAMES CAN MEET

Some consumers are stocking up on sale items, while others prefer to buy a little here, a little there, to make the total bill less painful.
Some consumers are stockpiling food items such as rice, meats, and canned soups, to take advantage of sales and […]

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by Tom Polanski
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - John Wanamaker
I think we can all agree that the internet is like a giant calculator. Our ability to track is unparalleled and still, money is wasted by advertisers. In this new economic reality, we’re […]

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Brand Keys’ Valentine’s Day Index 2008
“More and more gifts are being exchanged between friends and family in the name of St. Valentine, and that’s turned Valentine’s Day into a major retail holiday,” said Robert Passikoff, president of Brand Keys, Inc., a New York-based brand and customer engagement research consultancy.
“Again this year consumers report higher after-Christmas […]

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by Faith Popcorn
Our world continues to be rife with unrest, uncertainty and angst since we were turned upside down with the events of 9/11 and the cascade of events which can be traced to direct bi-products of that world changing event. With the War in Iraq, new global tensions among nations, and a heightened […]

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I have an email mailing list of just over 30K people. Every week before I hit send I’m faced with the conundrum – are my readers in the mood to receive this newsletter now?
One instance of email overload and they hit the unsubscribe button or – horrors – the spam button causing all ISPs to […]

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In Deloitte’s second “State of Media Democracy” survey, the younger generations of Americans - not surprisingly - are leading the way in embracing new technologies and creating a trickle up effect where older generations are learning from the younger ones.

Fielded by independent research firm the Harrison Group in late October, this latest online survey […]

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Consumer packaged goods brand sites attracted a total of 66.4 million U.S. visitors, an increase of 10 percent versus the same period last year, - republished here from a recently released comScore, Inc. study. All of the top ten positions were taken by food or beverage brands. The average visitor made 3.9 visits to […]

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Happy Holidays to all our readers and writers. While we won’t be disappearing over the holidays, we will be taking it a bit easier while also gearing up for an exciting New Year. I would like to thank everyone who contributed to eBrandMarketing since its inception for some really really great original posts, […]

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Marketers are all familiar with the underlying model of branding in the mass media. Depending on the author it looks something like Awareness>Familiarity>Positive Imagery>Transaction. We also recognized that it wasn’t entirely valid even in the mass media era. Behavior sometimes came before attitude. We had the high-involvement model (attitude precedes behavior) and the low-involvement model […]

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eBrandMarketing is designed to bring our readers highly relevant and usable information — from the most talked about news and events in the marketing, media and advertising arenas, to topics that touch our day- to-day work and help us plan for tomorrow.
There is a lot of great content on the web for marketers – but […]

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