by Dr. Mary Lou Roberts
Awhile ago I wrote a series about the “Mommy Ecosystem.” The mommy blogs and communities constitute a vibrant extended community that marketers can monitor and reach through specialized advertising networks. I’ve also recognized that this particular ecosystem is becoming greener.
An article in the Baltimore Sun talks about the steps local parents […]

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Or, maybe it’s just summer. I’m not sure. Here’s my theory for proving the electric toothbrush may be at fault.
1. I just started using it, three days ago.
2. My children - who are teenagers - talked me into said toothbrush, as I packed them for camp in Maine. I just dropped them off, two days […]

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It’s long been my experience that women come to technology only when they realize it can save them time in their daily lives. It appears now that  online shopping and social networking have reached their tipping point with moms. An eMarketer report released yesterday says today, more than 40% of all women who go online in […]

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by Mary Lou Roberts
Marketers need to achieve significant reach among desirable niche audiences to acquire new customers. That’s how I’m loosely using the term “push”– to get the message out and to use the responses for traditional CRM or community-building. Advertising networks are available for that purpose, and today verticals have taken center stage.
There is […]

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A few days ago the topic of “mommy blogs” came up in conversation. I first became aware of moms writing blogs when my daughter was home with her first baby. Mommy blogs weren’t a feature of motherhood when my children were young, but I remembered the impact of being transported from a busy professional life […]

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Recently, I had the privilege of attending the Marketing to Moms conference in Chicago. I think it was my third such conference and I continue to be a huge fan. Of all the industry conferences I’ve attended in my 11 year online career, this is the most impressive. The […]

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