Girl meets business owner.
Business owner sells product or service to girl.
Girl leaves business owner.
Girl and business owner live satisfied ever after.
It’s not the stuff of dreams, is it? It wouldn’t even make a good story. It happens every day. Yawn. So what is it missing? How about a chase? Girl […]

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By, Delia Passi
Sometimes when I broach the subject of taking a different approach when selling to women, I get concerned responses as if I’m trying to upset the order of things. After all, haven’t women struggled for decades (some would say centuries) to correct the imbalances in the treatment of women?
I’m as much […]

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By, Delia Passi
In almost any office occupied by a woman, you’ll find some indisputable evidence that a woman uses the space. Sometimes it’s a plant or decoration she’s brought in to personalize her space. Frequently it’s a photo or two or ten of friends and family. Sometimes it’s a photo of Brad […]

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By, Delia Passi
I recently had the occasion to visit a local tire dealer to buy a new set of tires. The counter person was pleasant enough, the price was reasonable, and once I paid they set about working on installing my tires. It was going to take the better part of an hour […]

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by Tom Polanski
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - John Wanamaker
I think we can all agree that the internet is like a giant calculator. Our ability to track is unparalleled and still, money is wasted by advertisers. In this new economic reality, we’re […]

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By, Delia Passi
When women and men go into a store, they have different ideas of what it takes to make them a satisfied customer – very different ideas. Men are focused pretty much on one thing, getting in and out in the least amount of time with the product they came for. Men […]

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By Delia Passi 
I realize that some women don’t wear makeup, but given the number who do, and the amount of time and money we spend on eye makeup, it would appear we are more than a little interested in getting some attention to our eyes.  So why is it that when we are in front […]

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by Kaira Sturdivant Rouda
I’ll admit it. I’m a big fan of eHarmony.com and I’m married and the mom of four. The reason I’m a fan is the marketing genius and lessons we all can learn from the site and its approach. Launched in 2000, the site is the #1 trusted relationship destination on the […]

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by Andrea Learned
Excuse me if I yawn while I type… I was up late watching the Academy Awards last night trying to keep my eyes open until the Best Picture was announced. I doubt that I was the only viewer who just couldn’t make it.
Advertisers have taken over the Oscars, and it would seem […]

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by Rick Graves
When budgets are tight, your customer rules more than ever… Whether this customer is internal to your organization, a B2B supplier, or a B2C end-user of your product or service, each dollar spent will be scrutinized and balanced more than ever, and how you handle these relationships becomes crucial to your success as […]

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