Mars and Venus lives on in the e-shopping experience. Check-out these 5 insights to male and female online shopping behavior.
1. Men Seek and Destroy, Women Gather information and Save Time
True to their hunting heritage, men shop to kill. In studies guys talk of deals being sought and […]
Entries Tagged as 'Metrics'
February 8th, 2008
We Don’t Shop Like You: Behavior Differences for Men vs. Women in Online Shopping
Categories: E-tailing, Metrics, Women and the Web | Posted by Michelle Madhok | 1 Comment »
December 30th, 2007
Generation Flex: Millennials are the Messaging Amplifiers
In Deloitte’s second “State of Media Democracy” survey, the younger generations of Americans - not surprisingly - are leading the way in embracing new technologies and creating a trickle up effect where older generations are learning from the younger ones.
Fielded by independent research firm the Harrison Group in late October, this latest online survey […]
Categories: Advertising, Market Research, Metrics, Mobile Marketing, New Media, Social Media, Teen Talk, User Generated Content | Posted by Penelope Stockinger | Comments »
November 21st, 2007
Declare War on Time-Based Marketing Costs
It had to happen. The industry consultant that helps marketers on agency fees is now going to complain about agency fees. The industry is mired now in complicated process, adding cost, time and complexity, and making it more difficult for marketers and agencies to build profitable relationships. What sorry […]
Categories: Agency Relations, Metrics | Posted by Greg Paull | Comments »
November 17th, 2007
Experiment and Analyze
In Should Marketers Stop Talking About Advertising, our own Mary Lou Roberts in her DIY Marketing blog draws factful conclusions from several recent studies regarding the persistent migration of marketing spending away from more traditional media and towards interactive & social media in particular “emerging channels” which include blogs, social networks, advergaming and beyond. […]
Categories: Agency Relations, Ingame Advertising, Metrics, Mobile Marketing, New Media, Online Marketing 101, User Generated Content | Posted by Penelope Stockinger | 1 Comment »
Delia Passi
Ellen Butler
