Sure, we live in 2008 and everything seems pretty gender equal, right? Not quite. According to statistics, 80% of women in the workforce earn less than $25,000 a year even though a whopping 55% of women provide half of their household’s income. So when a woman decides to start her own business, she’s already facing […]
Entries Tagged as 'Contests and Promotions'
June 19th, 2008
SheFinds And Count Me In Help Support Women Entrepreneurs And Business Owners
Categories: Contests and Promotions | Posted by Penelope Stockinger | Comments »
June 6th, 2008
Real You: Female-friendly skies
By Kaira Sturdivant Rouda
Several posts ago, I was commenting on the lack of differentiation in the airline industry. Sure, times are tough, but differentiation and targeting are more critical than ever in today’s market. American Airlines®, turns out, gets it.
They decided to focus on service, and specifically, servicing their women customers. Brilliant, eh? Just […]
Categories: Contests and Promotions | Posted by Kaira Sturdivant Rouda | Comments »
January 25th, 2008
Strategizing for Engagement in Social Media
by Dr. Mary Lou Roberts
The siren song of social media is that it’s really easy to do. An individual or a company can set up a MySpace or Facebook page, establish a presence in Second Life, or start a blog, to name only a few of the possibilities. The danger lies in entering the world […]
Categories: Contests and Promotions, Micro-sites, Social Media, Trendspotting, User Generated Content, Viral Marketing | Posted by Dr. Mary Lou Roberts | Comments »
Delia Passi
Ellen Butler
