I read this week that in the US, the heads of two agencies (one media and one creative……..err, one called Carat, one called Ogilvy) had a public fight at a discussion on who is in charge of the communications process. With the breakdown of the single agency structure into specialist shops, this will […]
Entries Tagged as 'Campaign Integration'
December 16th, 2007
Can We All Just Get Along?
Categories: Agency Relations, Campaign Integration, Uncategorized | Posted by Greg Paull | Comments »
November 25th, 2007
Fish Where the Fish Are
It is true today that a great deal of the content we all consume comes to us and not the other way around. With the rapid growth of social media, widgets and other types of content sharing comunitites and tools, its getting harder and harder to drive traffic to branded sites, and this includes […]
Categories: Campaign Integration, Micro-sites, Social Media, Success Stories, User Generated Content | Posted by Penelope Stockinger | Comments »
November 12th, 2007
Welcome to eBrandMarketing!
eBrandMarketing is designed to bring our readers highly relevant and usable information — from the most talked about news and events in the marketing, media and advertising arenas, to topics that touch our day- to-day work and help us plan for tomorrow.
There is a lot of great content on the web for marketers – but […]
Categories: Agency Relations, Branded Entertainment, Campaign Integration, Distributed Media, Market Research, Marketing to Women, Mobile Marketing, New Media, Social Media, Success Stories, Teen Talk | Posted by Penelope Stockinger | Comments »
Delia Passi
Ellen Butler
