by Tom Polanski
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - John Wanamaker
I think we can all agree that the internet is like a giant calculator. Our ability to track is unparalleled and still, money is wasted by advertisers. In this new economic reality, we’re […]
Entries Tagged as 'Agency Relations'
June 11th, 2008
Quantum Marketing Theory: Relationships Matter. It’s always about relationships.
Categories: Agency Relations, Customer Experience Management, Market Research, Uncategorized | Posted by Tom Polanski | Comments »
December 16th, 2007
Can We All Just Get Along?
I read this week that in the US, the heads of two agencies (one media and one creative……..err, one called Carat, one called Ogilvy) had a public fight at a discussion on who is in charge of the communications process. With the breakdown of the single agency structure into specialist shops, this will […]
Categories: Agency Relations, Campaign Integration, Uncategorized | Posted by Greg Paull | Comments »
December 4th, 2007
The Agency of the Future
It’s December 2027 and the annual bonuses are being dished out.
This year, the best agency executives are getting more than the bankers at Goldman Sachs.
An unlikely scenario? Yes, probably…but if the advertising business is to thrive for the next 20 years, something the industry can do more than just dream about.
WHAT […]
Categories: Agency Relations | Posted by Greg Paull | 1 Comment »
November 21st, 2007
Declare War on Time-Based Marketing Costs
It had to happen. The industry consultant that helps marketers on agency fees is now going to complain about agency fees. The industry is mired now in complicated process, adding cost, time and complexity, and making it more difficult for marketers and agencies to build profitable relationships. What sorry […]
Categories: Agency Relations, Metrics | Posted by Greg Paull | Comments »
November 17th, 2007
Experiment and Analyze
In Should Marketers Stop Talking About Advertising, our own Mary Lou Roberts in her DIY Marketing blog draws factful conclusions from several recent studies regarding the persistent migration of marketing spending away from more traditional media and towards interactive & social media in particular “emerging channels” which include blogs, social networks, advergaming and beyond. […]
Categories: Agency Relations, Ingame Advertising, Metrics, Mobile Marketing, New Media, Online Marketing 101, User Generated Content | Posted by Penelope Stockinger | 1 Comment »
November 12th, 2007
Welcome to eBrandMarketing!
eBrandMarketing is designed to bring our readers highly relevant and usable information — from the most talked about news and events in the marketing, media and advertising arenas, to topics that touch our day- to-day work and help us plan for tomorrow.
There is a lot of great content on the web for marketers – but […]
Categories: Agency Relations, Branded Entertainment, Campaign Integration, Distributed Media, Market Research, Marketing to Women, Mobile Marketing, New Media, Social Media, Success Stories, Teen Talk | Posted by Penelope Stockinger | Comments »
Delia Passi
Ellen Butler
