by Faith Popcorn
“Sex & the City: The Movie” comes at just the right time for a nation exhausted politically, emotionally and financially - and signals a growing desire to escape that idea-strapped marketers can use to their advantage.
“Sex & the City: The Movie” joins “My Man Godfrey,” “The Women,” and other Depression era classics, by providing weary audiences with high-style fantasy relief. Why think about recession, global warming or Iraq when you can spend some time with Carrie and friends? Look for Americans to embrace (and buy) pre 9/11 nostalgia like “Sex & the City: The Movie” as a way of weathering these tough times.
“We’re experiencing a trend roller-coaster. Consumers ride to the top of Stress and Fear Mountain with too much to do and too much to worry about. Then they find release in the Tunnel of Indulgence, from fast food to fast cars (nobody has stopped coming out with new $50,000 BMW’s yet.) Whether by design or coincidence, ‘Sex & the City: The Movie’” hits that need for release exactly right. Smart companies will use their example and stay ahead of the switchbacks - know in advance when consumers want to be ‘good’ and when they need to be ‘bad.”
For over three decades, Faith Popcorn’s BrainReserve has been the leader in bringing applied futurism to Fortune’s Global 500 Brands.
Faith Popcorn is a Guest Contributor for eBrandMarketing
Delia Passi
Ellen Butler
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